My first business was an accident, born from being unemployable.

In 2008, freshly healed from 26 years of chronic PTSD, I was lost. On a whim, I started a blog about my recovery. Shockingly, it went viral. A global community of trauma survivors formed, asking for help. Driven by purpose, not profit, I built what they asked for—a coaching practice, an award-winning blog, a hit podcast, book deals, and a national speaking career.

The Inevitable Crash

On the outside, it was a massive success. On the inside, I was running on empty with zero vision and even less control. The hustle culture I’d bought into had a price.

Five years in, it landed me in the ICU with sepsis. Two years later, burnt out and broken, my body forced a two-year shutdown. I had to let it all go. When I recovered, I had nothing left: no business, no audience, no momentum. I had crashed back to zero.

The Intentional Rebirth

Starting over in 2018, I chose a different path: Intentional Entrepreneurship.

I made a vow to rebuild with purpose, not pressure. I ditched the hustle, the noise, and the social media hamster wheel. I retired the podcast, the columns, and the constant travel.

Instead, I focused on ONE thing: high-value client work. I leveraged my PR background, swapped selling hours for selling transformation, and invested in learning how to sell with soul. The result? A bigger, more fun, and sustainable multi-6-figure business—built on my terms, with my health and sanity intact.

The DitchMode Movement

While rebuilding, I saw my story mirrored in other wellness entrepreneurs. They were brilliant practitioners drowning in social media, struggling to earn 5-figures, and terrified to charge their worth. They were following a broken model. And they weren’t the only ones. Across every vertical I heard the same question: “How do I create sustainable business growth – without hustle & grind, selling my soul, or doing things I hate?”

The solution was clear: in 2025 entrepreneurs needed a new way. A way to ditch the soul-sucking "rules" and build a thriving business with intention, alignment, and fun. A systematic way to know what to do and when to create intentional success.

Thus, DitchMode was born, with one powerful mission:

Helping 10 million entrepreneurs master intentional, sustainable business growth to deliver real solutions that uplift and empower 100 million people!